Intelligence Made Visual

Wellness + OTC + Rx-to-OTC Switch:
Brand Direction → Brand Connection
GGB Wellness Services Icon
GGB OTC Services Icon
GGB Rx-to-OTC Switch Services Icon

Terri Goldstein’s network positions and grows Wellness, OTC, and Rx-to-OTC Switch brands, expertly guiding you from design and regulatory submission to e-commerce and retail dominance.

Former Clients
Bayer Healthcare Logo
AstraZeneca Logo
Juggernaut Capital Partners Logo
Merck Logo
Perrigo Logo
USP Zdrowie Logo

Terri Goldstein and her expertise in brand packaging, FDA navigation, merchandising and the development of ownable brand assets are now available via two new pathways.

Path 1 —

Unmatched Expertise

Our team provides a diverse array of services that empower brands to thrive in competitive markets, from navigating complex regulatory landscapes and crafting compelling visual identities to conducting in-depth consumer research and managing strategic acquisition evaluations.

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Retail, E-Commerce & Acquisition Asset Evaluation

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FDA Navigation

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Graphic Design

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Industrial Design, Engineering & Manufacturing

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Naming, Regulatory Copy & Claims

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Consumer Market Research

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RFP Process & Evaluation Criteria

Social Media Content, Production & Placement

Terri Goldstein and Carl Andress at Work
Path 2 —

Best in Class Agencies

Terri has worked with her carefully selected GGB agency teams to build brands that thrive across DTC, Amazon, and retail landscapes. Each network firm brings specialized expertise in areas such as OTC, Rx-to-OTC Switch, Supplements, Beauty, and Food, addressing the unique needs of brands at different growth stages. These expert teams provide both strategic insight and creative excellence. Terri remains actively involved, guiding brands through every phase of their strategic journey.

Gel is a California based full-service agency where Terri and her clients achieve multicultural and global brand launch initiatives and graphic re-stages. Gel craft’s insightful narratives to ensure a cohesive and holistic brand experience across digital and print touch-points such as packaging, websites, and marketing communications.

LAM Design is a global full-service agency where Terri aims to amplify her impact on a broader scale while maintaining her commitment to Rx-to-OTC switches with superb creativity, excellence, and innovation.

Cuticone Design is a boutique agency known for its personalized approach for clients that seek a bespoke branding experience, ensuring meticulous attention to detail and unparalleled creativity.

MSLK — Branding Beauty with BrainsTM. MSLK takes a cross-functional and multi-faceted approach to ensure that beauty brands convey a cohesive brand story across every channel of communication — from overall brand strategy to packaging, e-commerce optimization, and ongoing digital marketing.

Freehand Social is a New York-based social media management agency that helps businesses grow through strategic content, branding, digital marketing, high-quality visuals, management of social channels, and media placement to boost brand engagement and awareness.

GGB Starts Here

Meet Goldstein Group Branding Network.
Terri Goldstein GGB Partner

Terri Goldstein

Founder & CEO

Carl Andress GGB Partner

Carl Andress

Managing Director/Advisor

Carson Ahlman

Industrial Designer/Advisor

Dr. Cynthia Weinman

Research Director/Advisor

Pato Fuentes

Founder & Principal
Gelcomm
Network Firm

Michael Lafortezza

President of LAM Design
(A Company of Mod Op)
Network Firm

Joe Cuticone

Principal
Cuticone Design
Network Firm

Sheri Koetting

Founder/Beauty Brand Strategist
MSLK
Network Firm

Sophia Scheibeler

Managing Director
Freehand Social
Network Firm

Latest Insights

Our thoughts and perspectives on brand design.