Intelligence Made Visual
Brand Direction → Brand Connection



Terri Goldstein’s network positions and grows Wellness, OTC, and Rx-to-OTC Switch brands, expertly guiding you from design and regulatory submission to e-commerce and retail dominance.






Terri Goldstein and her expertise in brand packaging, FDA navigation, merchandising and the development of ownable brand assets are now available via two new pathways.
Path 1 —
Unmatched Expertise
Our team provides a diverse array of services that empower brands to thrive in competitive markets, from navigating complex regulatory landscapes and crafting compelling visual identities to conducting in-depth consumer research and managing strategic acquisition evaluations.

Retail, E-Commerce & Acquisition Asset Evaluation

FDA Navigation

Graphic Design

Industrial Design, Engineering & Manufacturing

Naming, Regulatory Copy & Claims

Consumer Market Research

RFP Process & Evaluation Criteria

Social Media Content, Production & Placement

Best in Class Agencies
Gel is a California based full-service agency where Terri and her clients achieve multicultural and global brand launch initiatives and graphic re-stages. Gel craft’s insightful narratives to ensure a cohesive and holistic brand experience across digital and print touch-points such as packaging, websites, and marketing communications.
Cuticone Design is a boutique agency known for its personalized approach for clients that seek a bespoke branding experience, ensuring meticulous attention to detail and unparalleled creativity.
MSLK — Branding Beauty with BrainsTM. MSLK takes a cross-functional and multi-faceted approach to ensure that beauty brands convey a cohesive brand story across every channel of communication — from overall brand strategy to packaging, e-commerce optimization, and ongoing digital marketing.
GGB Starts Here

Terri Goldstein
Founder & CEO

Carl Andress
Managing Director/Advisor

Carson Ahlman
Industrial Designer/Advisor

Dr. Cynthia Weinman
Research Director/Advisor

Pato Fuentes
Founder & Principal
Gelcomm
Network Firm

Michael Lafortezza
President of LAM Design
(A Company of Mod Op)
Network Firm

Joe Cuticone
Principal
Cuticone Design
Network Firm

Sheri Koetting
Founder/Beauty Brand Strategist
MSLK
Network Firm

Sophia Scheibeler
Managing Director
Freehand Social
Network Firm
Latest Insights
Our thoughts and perspectives on brand design.

AI & Brand Packaging: Using Artificial Intelligence to create Tangible Solutions
AI-generated package designs are without trademark protection and are waiting for the copycat activity of generics.
View Article
Sustainable Packaging is Also Smart Business
Read Terri’s feature in Metsa Board magazine as she breaks down why brand owners should view sustainability as a competitive opportunity.
View Article