In a post-pandemic world, no other category is bursting at the seams quite like the immunity shelves. As a new offering among so many fierce competitors, Defend-EEZE needed to cut through the noise to prove its place on the shelf and highlight its unique points of difference: Delicious flavors, a trusted parent brand, and the simplicity of a single daily dose. Utilizing our proven Shelf Sight Sequence™, GGB’s team was able to craft a design that communicates a new promise of daily defense, while maintaining an essential connection to the Cold-EEZE brand.