Intelligence Made Visual

Wellness + OTC + Rx-to-OTC Switch Brand Design

Goldstein Group Branding positions, designs, and grows Wellness, OTC, and Rx-to-OTC Switch brands, expertly taking you from regulatory submission to e-commerce and retail dominance.

Nasonex

Generating
Retail Buzz

Carmex

Shielded from
the Competition

RiVive

New Switch
On Shelves Soon

Defend-EEZE

A Healthy Dose of
Brand Impact

Truskin

Advanced Aesthetic,
Advanced Care

ProCure

Naturally
Refreshed

Penetrex

Targeted Restage,
Targeted Relief

Crystal

Structured
to Succeed

Rx-to-OTC Switch

NDA

Rx-to-OTC Switch

GGB mitigates risk through FDA navigation to create insightful, innovative brand packaging. We are known for design, merchandising, IP, and ownable brand assets developed to perform on shelf and online.

Unmatched Expertise

Services customized to your packaging project.

Brand Design

Industrial Design

Insights

Research

FDA Navigation

IP Identification + Protection

E-commerce

View All Services

GGB Starts Here

Meet the Goldstein Group Branding partners.

Terri Goldstein GGB Partner

Terri Goldstein

Founder & CEO

Claudia Arisso GGB Partner

Claudia Arisso

Creative Director

Carl Andress GGB Partner

Carl Andress

Managing Director

Latest Insights

Our thoughts and perspectives on brand design.

GGB_Insights_Sustainable_Packaging_Is_Also_Smart_Business

Sustainable Packaging is Also Smart Business

Read Terri’s feature in Metsa Board magazine’s Spring 2020 issue as she breaks down why brand owners should view sustainability as a competitive opportunity.

GGB_Insights_Featured_Images_2022_Color

Branding by Design: The Secret Power of Color

Branding is everywhere, home and away. Terri breaks down how color is a powerful tool in brand recall via the hospitality industry.

View More Insights

Have a project in mind?

Let’s get to work.

Goldstein Group Branding is a Wellness, OTC, and Rx-to-OTC Switch brand agency.

Contact Us —

hello@goldsteingroupbranding.com

(212) 842-2887

147 W 35th Street, 11th Floor
New York, NY 10001

Stay in the Loop —

© 2022 Goldstein Group Branding. All Rights Reserved.

Terri Goldstein
CEO + Founder

Terri Goldstein is a breakthrough strategic and visual thinker with an unmatched dedication to the brands she designs. For decades, she has lent her expertise to hundreds of health & wellness companies—advising brand evangelists from the marketing suite to the boardroom, authoring groundbreaking research on consumer behavior and speaking to captivated audiences from lecture halls to conference stages. Her proprietary insights and regulatory knowledge have restaged hundreds of OTC brands and many highly successful RX-to-OTC switches such as Plan B, Allegra, and Nasacort with more in the pipeline. Along with her creative counterpart, Claudia Arisso, Terri leads Goldstein Group Branding to bridge the gap between strategy and design for each and every client.

“I see brands as alive and breathing—just like the people behind them.”

Claudia Arisso
Creative Director + Partner

With a relentlessly strategic mind and a creative eye, Claudia quickly rose to the top of GGB, recently becoming the firm’s creative director. Time and again she proves her remarkable talent, creating brand solutions that are both visually striking and successful at retail. Skilled in brand packaging, she translates each project into an end result with an engaging visual language that resonates with clients and consumers alike. She is a graduate of the Fashion Institute of Technology’s Packaging Design program.

“When good design meets strategic thinking, you get the whole package.”

Carl Andress
Managing Director + Partner

With nearly two decades of marketing experience in both the entertainment and branding industries, Carl began working with Terri 12 years prior to the founding of GGB. In addition to overseeing the operational side of the business, Carl keeps all departments on budget and on schedule so the creative team can remain focused on client needs. A founding partner of GGB, Carl is also an accomplished theater director whose credits include several critically acclaimed comedies by actor-playwright Charles Busch (including The Divine Sister, which met with rave reviews from The New York Times). A proud member of SDC, Carl is a summa cum laude graduate of the University of New Hampshire’s Department of Theatre and Dance.

“I handle the stress so you don't have to.”

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Claudia Arisso
Creative Director + Partner

With a relentlessly strategic mind and a creative eye, Claudia quickly rose to the top of GGB, recently becoming the firm’s creative director. Time and again she proves her remarkable talent, creating brand solutions that are both visually striking and successful at retail. Skilled in brand packaging, she translates each project into an end result with an engaging visual language that resonates with clients and consumers alike. She is a graduate of the Fashion Institute of Technology’s Packaging Design program.

“When good design meets strategic thinking, you get the whole package.”

Carl Andress
Managing Director + Partner

With nearly two decades of marketing experience in both the entertainment and branding industries, Carl began working with Terri 12 years prior to the founding of GGB. In addition to overseeing the operational side of the business, Carl keeps all departments on budget and on schedule so the creative team can remain focused on client needs. A founding partner of GGB, Carl is also an accomplished theater director whose credits include several critically acclaimed comedies by actor-playwright Charles Busch (including The Divine Sister, which met with rave reviews from The New York Times). A proud member of SDC, Carl is a summa cum laude graduate of the University of New Hampshire’s Department of Theatre and Dance.

“I handle the stress so you don't have to.”

Terri Goldstein
CEO + Founder

Terri Goldstein is a breakthrough strategic and visual thinker with an unmatched dedication to the brands she designs. For decades, she has lent her expertise to hundreds of health & wellness companies—advising brand evangelists from the marketing suite to the boardroom, authoring groundbreaking research on consumer behavior and speaking to captivated audiences from lecture halls to conference stages. Her proprietary insights and regulatory knowledge have restaged hundreds of OTC brands and many highly successful RX-to-OTC switches such as Plan B, Allegra, and Nasacort with more in the pipeline. Along with her creative counterpart, Claudia Arisso, Terri leads Goldstein Group Branding to bridge the gap between strategy and design for each and every client.

“I see brands as alive and breathing—just like the people behind them.”

Previous

Next

Carl Andress
Managing Director + Partner

With nearly two decades of marketing experience in both the entertainment and branding industries, Carl began working with Terri 12 years prior to the founding of GGB. In addition to overseeing the operational side of the business, Carl keeps all departments on budget and on schedule so the creative team can remain focused on client needs. A founding partner of GGB, Carl is also an accomplished theater director whose credits include several critically acclaimed comedies by actor-playwright Charles Busch (including The Divine Sister, which met with rave reviews from The New York Times). A proud member of SDC, Carl is a summa cum laude graduate of the University of New Hampshire’s Department of Theatre and Dance.

“I handle the stress so you don't have to.”

Terri Goldstein
CEO + Founder

Terri Goldstein is a breakthrough strategic and visual thinker with an unmatched dedication to the brands she designs. For decades, she has lent her expertise to hundreds of health & wellness companies—advising brand evangelists from the marketing suite to the boardroom, authoring groundbreaking research on consumer behavior and speaking to captivated audiences from lecture halls to conference stages. Her proprietary insights and regulatory knowledge have restaged hundreds of OTC brands and many highly successful RX-to-OTC switches such as Plan B, Allegra, and Nasacort with more in the pipeline. Along with her creative counterpart, Claudia Arisso, Terri leads Goldstein Group Branding to bridge the gap between strategy and design for each and every client.

“I see brands as alive and breathing—just like the people behind them.”

Claudia Arisso
Creative Director + Partner

With a relentlessly strategic mind and a creative eye, Claudia quickly rose to the top of GGB, recently becoming the firm’s creative director. Time and again she proves her remarkable talent, creating brand solutions that are both visually striking and successful at retail. Skilled in brand packaging, she translates each project into an end result with an engaging visual language that resonates with clients and consumers alike. She is a graduate of the Fashion Institute of Technology’s Packaging Design program.

“When good design meets strategic thinking, you get the whole package.”

Previous

Next