Intelligence Made Visual

Wellness + OTC + Rx-to-OTC Switch:
Brand Direction → Brand Connection

Terri Goldstein’s network positions and grows Wellness, OTC, and Rx-to-OTC Switch brands, expertly guiding you from design and regulatory submission to e-commerce and retail dominance.

Nasonex

Generating
Retail Buzz

Carmex

Shielded from
the Competition

RiVive

New Switch
Saving Lives

Defend-EEZE

A Healthy Dose of
Brand Impact

Truskin

Advanced Aesthetic,
Advanced Care

ProCure

Naturally
Refreshed

Penetrex

Targeted Restage,
Targeted Relief

Crystal

Structured
to Succeed

Rx-to-OTC Switch

OTC

NDA

Rx-to-OTC Switch

Former Clients

Terri Goldstein and her expertise in brand packaging, FDA navigation, merchandising and the development of ownable brand assets are now available via two new pathways.

Path 1 —

Unmatched Expertise

Our team provides a diverse array of services that empower brands to thrive in competitive markets, from navigating complex regulatory landscapes and crafting compelling visual identities to conducting in-depth consumer research and managing strategic acquisition evaluations.

Path 2 —

Best in Class Agencies

Terri has worked with her carefully selected GGB agency teams to build brands that thrive across DTC, Amazon, and retail landscapes. Each network firm brings specialized expertise in areas such as OTC, Rx-to-OTC Switch, Supplements, Beauty, and Food, addressing the unique needs of brands at different growth stages. These expert teams provide both strategic insight and creative excellence. Terri remains actively involved, guiding brands through every phase of their strategic journey.

Gel is a California based full-service agency where Terri and her clients achieve multicultural and global brand launch initiatives and graphic re-stages. Gel craft’s insightful narratives to ensure a cohesive and holistic brand experience across digital and print touch-points such as packaging, websites, and marketing communications.

LAM Design is a global full-service agency where Terri aims to amplify her impact on a broader scale while maintaining her commitment to Rx-to-OTC switches with superb creativity, excellence, and innovation.

Cuticone Design is a boutique agency known for its personalized approach for clients that seek a bespoke branding experience, ensuring meticulous attention to detail and unparalleled creativity.

MSLK — Branding Beauty with Brains^TM. MSLK takes a cross-functional and multi-faceted approach to ensure that beauty brands convey a cohesive brand story across every channel of communication — from overall brand strategy to packaging, e-commerce optimization, and ongoing digital marketing.

Adaptivity Pro is a full-service eCommerce agency where Terri partners with founder Eric Morgan to help brands scale through data-backed strategies, digital advertising, and technical excellence. With a proven track record of launching and growing eCommerce businesses, Adaptivity Pro blends strategic consulting with hands-on execution across advertising, web development, digital marketing, and mobile optimization. The agency is known for aligning seamlessly with internal teams and external partners to drive measurable, long-term growth.

Freehand Social is a New York-based social media management agency that helps businesses grow through strategic content, branding, digital marketing, high-quality visuals, management of social channels, and media placement to boost brand engagement and awareness.