Shelf Sight Sequence Icon

Shelf Sight Sequence

Winning Brands Start Here!
Based on real consumer insights, the four steps of the Shelf Sight Sequence™ capitalize on the brain’s natural sequence of cognition and inform our consumer-centric brand designs.
Shelf Sight Sequence Color


Color is seen first and is the first identifier shoppers notice and recall. Color can inform to flavor and scent, but most importantly can be owned by a brand in the minds of consumers—and as intellectual property.


After color, consumers notice both iconic graphic shapes that serve as a “brand billboard” and structural shapes that inform usage and placement in consumers’ home environments.
Shelf Sight Sequence Symbol


Symbols are third in the sequence of cognition. Symbols serve as instant identifiers imbued with meaning and trust that shoppers will see and retain on retail or digital shelves.
Shelf Sight Sequence Word


Words are seen last. By creating a visual vocabulary in the same sequence of cognition in which consumers view your package, your words may now be quickly seen, felt and understood!
Shelf Sight Sequence Carmex Shape
Shelf Sight Sequence Carmex Symbol
Shelf Sight Sequence Carmex Word