IcyHot —

Solving a brand’s pain points, from cold to hot.

The Project

To bring IcyHot’s heritage equities forward while lending the product a distinctly modern edge, GGB removed the italics from the logo and increased the amount of clinical white space surrounding it, achieving balance and enhancing the brand’s iconic symbols. The redefined color spectrum swoop doubles as a holding device and an unforgettable brand billboard.

IcyHot Package Design
IcyHot The Full Spectrum of Legacy Branding
IcyHot Logo
IcyHot No Mess Applicator Package Design

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