TruSkin Case History —
A bestselling wellness brand gets a facelift for shelf.
From Amazon to Shelves Nationwide
Revealing True Skin
Hero Ingredient + Romanced Goal
TruSkin is the #1 skincare line on Amazon, amassing a loyal following, but translating our online success into a shelf strategy for DSM and specialty retailers was a challenge. Goldstein Group Branding and 1HQ were the strategic and creative team we needed. Together, we created a targeted brand positioning, storyline, and 113 SKU segmentation strategy which resulted in an ingredient infused, engaging, color-coded design system. The positive trade reception and orders confirm that GGB/1HQ was the right choice. We’re thrilled to launch our brand at retail and look forward to the future.
COO, TruSkin Brands