Allegra Allergy —

From #1 prescribed oral allergy reliever to OTC success.

The Project

To bring the #1 Prescribed Oral Allergy Reliever over the counter, Sanofi-Aventis and Chattem turned to GGB to launch the product into a new territory of success – retail. An engaging shelf-strategy of color and symbol was created containing a rich, custom purple to express strength combined with orange to gain shelf vibration, and an iconic “e” as the symbol of fresh air. Allegra now stands as a trusted powerhouse among the OTC Allergy category.
Allegra Allergy Packaging
A Breath of Fresh Air
Allegra Allergy Point of Sale Display
Allegra Allergy Logo

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