To bring the #1 Prescribed Oral Allergy Reliever over the counter, Sanofi-Aventis and Chattem turned to GGB to launch the product into a new territory of success – retail. An engaging shelf-strategy of color and symbol was created containing a rich, custom purple to express strength combined with orange to gain shelf vibration, and an iconic “e” as the symbol of fresh air. Allegra now stands as a trusted powerhouse among the OTC Allergy category.