Nasacort —

Rx-to-OTC Switch offers allergy relief with innovative package design.

The Project

Passing the switch approval process was the easy part, standing out in the allergy category took a dedication to strategic consumer-centric design. GGB assigned Nasacort a medicinal blue, a bold choice that filled the white space left by existing brands. The ownable letterforms contain an “S” with arrows that capture movement and point towards relief for a blockbuster product launch.
Nasacort Package Design
Nasacort $175 Million Rx-to-OTC Switch
Nasacort Logo
Nasacort Packaging Unfolded