Insights —

Our thoughts and perspectives on brand design.

Tips from a Branding Entrepreneur

Tips from a Branding Entrepreneur

This month's Branders Magazine column highlights the necessity of staying nimble and adaptable, both as a brand and as an entrepreneur.
OTCs: A New View

OTCs: A New View

One year into the COVID-19 pandemic, Terri reflects on the (perhaps permanent) changes to the OTC e-commerce market.
Strategy from The Ballot to The Boardroom

Strategy from The Ballot to The Boardroom

Before the presidential election, branding veteran Terri Goldstein considers the pivotal position branding can hold on the campaign trail.
Finding Multicultural Success

Finding Multicultural Success

In this month’s Branders magazine installment, Terri reflects on the movement within branding to do away with harmful racial cliches and stereotypes.
Sustainable Packaging Is Also Smart Business

Sustainable Packaging Is Also Smart Business

Read Terri’s feature in Metsa Board magazine’s Spring 2020 issue as she breaks down why brand owners should view sustainability as a competitive opportunity.
For Women, by Women

For Women, by Women

In this month’s Branders magazine installment, Terri highlights one of today’s most successful female-oriented, female-led personal care brands.
Brand Wayfinding

Brand Wayfinding

Terri is featured in the May 2019 issue of Branders Magazine, sharing her expertise in creating highly identifiable and own-able brands.
Crystal Unveils New Packaging & Branding

Crystal Unveils New Packaging & Branding

The rebranding of the #1 selling mineral salt deodorant has won a prestigious GDUSA award.
Brand (Re)New: Dr. Smith’s Diaper Rash Sprays

Brand (Re)New: Dr. Smith’s Diaper Rash Sprays

Baby balm gets a new look as Mission Pharmacal expands their line.
Packaging as Presentation

Packaging as Presentation

Innovative packaging enables brands to create a subcategory that meets consumers’ needs for convenience with their desires for luxury experiences.
Beauty Packages Have Five Seconds to Make the Sale

Beauty Packages Have Five Seconds to Make the Sale

Women make purchase decisions in 5 seconds at the shelf, beauty packages need all the ammunition they can get to make their product stand…
Designing Women’s Cosmetic & Personal Care Packaging

Designing Women’s Cosmetic & Personal Care Packaging

Cosmetics Design checked in with Terri Goldstein to get this expert’s take on how to create personal care packaging that reliably sells.
Building Better Creative Briefs

Building Better Creative Briefs

Read Terri Goldstein’s latest article from Package Design Magazine about creative briefs, RFP’s and how to produce a winning proposal.
Cracking the Consumer Code

Cracking the Consumer Code

Terri Goldstein explains how to use neuroscience and smart package design to jumpstart the consumer experience and immediately increase your ROI.
Cup of Moe-Joe

Cup of Moe-Joe

Read our latest Brand Packaging Magazine cover story and learn how Hills Bros. sales are up 20% in 6 months’ time.
Triple Threat Packaging for Carmex Cold Sore Treatment

Triple Threat Packaging for Carmex Cold Sore Treatment

Carmex Cold Sore Treatment, was recently named a 2015 “Product of the Year” winner in the Specialty Skin Treatment category.
Brand Malpractice

Brand Malpractice

Read Terri Goldstein’s article from Brand Packaging Magazine about learning how to protect your brand against private label copycats.
Hope Gel – Hope in Haiti

Hope Gel – Hope in Haiti

Inside this pouch, a mother has heard, there is something like a miracle—one that will help her 1-year-old boy to live another day.
Aqua Net Brand Packaging

Aqua Net Brand Packaging

Goldstein Group Branding looks at Aqua Net’s brand packaging history to reinvigorate the brand and bring back its iconic status.
Packaging Guru Proves What’s on the Outside Counts—and Sells

Packaging Guru Proves What’s on the Outside Counts—and Sells

With nods to a product’s past, packaging guru Terri Goldstein of Goldstein Group Branding helps to reinvent brands for the future.
Retro Smart!

Retro Smart!

62 percent of Americans wish that more brands would bring back versions of their product designs as they were offered years ago.
Sweet Rewards – MoonPie Brand Packaging

Sweet Rewards – MoonPie Brand Packaging

Chattanooga Bakery, which makes MoonPie marshmallow cookie sandwiches, has seen the brand enjoy terrific sales growth— even during the recession.
Shelf Impact Explained in 4 Steps

Shelf Impact Explained in 4 Steps

Today’s retail environment is unlike any we have ever experienced. It is almost impossible for individual products to have shelf impact.
Luden’s – Lessons of History

Luden’s – Lessons of History

Luden’s package design mines the past to rediscover the brand’s unique sweet spot on the line between medicine and candy.
The ACT of Making a Brand Iconic

The ACT of Making a Brand Iconic

GGB’s approach to resuscitating the ACT brand saw base research in several markets ancillary to oral care yield very unique and specific results.
Battling Brand Malpractice

Battling Brand Malpractice

Terri Goldstein dives into why the economy has spurred retailers to use private labels over national brands, but at what cost?