Our thoughts and perspectives on brand design.
This month's Branders Magazine column highlights the necessity of staying nimble and adaptable, both as a brand and as an entrepreneur.
One year into the COVID-19 pandemic, Terri reflects on the (perhaps permanent) changes to the OTC e-commerce market.
Before the presidential election, branding veteran Terri Goldstein considers the pivotal position branding can hold on the campaign trail.
In this month’s Branders magazine installment, Terri reflects on the movement within branding to do away with harmful racial cliches and stereotypes.
Read Terri’s feature in Metsa Board magazine’s Spring 2020 issue as she breaks down why brand owners should view sustainability as a competitive opportunity.
In this month’s Branders magazine installment, Terri highlights one of today’s most successful female-oriented, female-led personal care brands.
Terri is featured in the May 2019 issue of Branders Magazine, sharing her expertise in creating highly identifiable and own-able brands.
The rebranding of the #1 selling mineral salt deodorant has won a prestigious GDUSA award.
Baby balm gets a new look as Mission Pharmacal expands their line.
Innovative packaging enables brands to create a subcategory that meets consumers’ needs for convenience with their desires for luxury experiences.
Women make purchase decisions in 5 seconds at the shelf, beauty packages need all the ammunition they can get to make their product stand…
Cosmetics Design checked in with Terri Goldstein to get this expert’s take on how to create personal care packaging that reliably sells.
Read Terri Goldstein’s latest article from Package Design Magazine about creative briefs, RFP’s and how to produce a winning proposal.
Terri Goldstein explains how to use neuroscience and smart package design to jumpstart the consumer experience and immediately increase your ROI.
Read our latest Brand Packaging Magazine cover story and learn how Hills Bros. sales are up 20% in 6 months’ time.
Carmex Cold Sore Treatment, was recently named a 2015 “Product of the Year” winner in the Specialty Skin Treatment category.
Read Terri Goldstein’s article from Brand Packaging Magazine about learning how to protect your brand against private label copycats.
Inside this pouch, a mother has heard, there is something like a miracle—one that will help her 1-year-old boy to live another day.
Goldstein Group Branding looks at Aqua Net’s brand packaging history to reinvigorate the brand and bring back its iconic status.
With nods to a product’s past, packaging guru Terri Goldstein of Goldstein Group Branding helps to reinvent brands for the future.
62 percent of Americans wish that more brands would bring back versions of their product designs as they were offered years ago.
Chattanooga Bakery, which makes MoonPie marshmallow cookie sandwiches, has seen the brand enjoy terrific sales growth— even during the recession.
Today’s retail environment is unlike any we have ever experienced. It is almost impossible for individual products to have shelf impact.
Luden’s package design mines the past to rediscover the brand’s unique sweet spot on the line between medicine and candy.
GGB’s approach to resuscitating the ACT brand saw base research in several markets ancillary to oral care yield very unique and specific results.