Nasonex has long been a household name in the Rx world, and as it prepared to make the switch to OTC, the brand was in need of some branding TLC. Before it could be sold over the counter, Nasonex was in need of an ownable structure and solid core identifiers to ignite purchase interest in the minds of consumers. This was done through our guiding principle, the Shelf Sight Sequence™—creating immediately iconic colors, shapes, symbols, and words allows the brand to cut through the noise and speak in its own unique visual language at the point of purchase.