USP Zdrowie —
Rebranding Poland’s leading health & wellness company.
Reflecting the evolution of USP Zdrowie from a pharmaceutical company to a lifestyle organization, GGB transformed the trademark into a symbol that embraces life, with arms reaching upwards towards the heavens. The two overlapping, curved shapes suggest yin and yang, a balance of medicine and supplements. While the range of blues signifies trust and confidence, the addition of purple speaks to the brand’s authority and excellence. We are honored to see our design take center stage on a building’s façade in downtown Warsaw, Poland.