A healthy visual vocabulary that speaks to the global shelf.
Longtime client USP Zdrowie tasked GGB with reinvigorating their newly acquired Naturell brand of Sweden. The goal was to offer a complete line of vitamins to be sold in both pharmacies and mass retailers across Poland. Beginning with the logo, the brand’s Swedish heritage was given a crisp update by evoking the Nordic country’s healthy simplicity. From the brandmark onward, GGB utilized fresh colors, symbols, shapes, and words to embody the natural wellness of the 33 SKUs of the extensive brand.