Who We Are —

OTC experts. Strategic designers.
Thought leaders. Omnichannel innovators.

About GGB

We are the preeminent OTC, Rx-to-OTC Switch, and Wellness brand design agency. For more than a decade we’ve been using strategic insights, market research and proprietary analytical techniques to ensure retail and online success for the world’s biggest CPG brands.
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GGB Team at Work
Terri Goldstein and Carl Andress at Work

Team Players

GGB believes brands are only as successful as the people behind them. Our team empowers yours by interfacing with marketing, manufacturing, research, engineering and regulatory departments to ensure a seamless project from start to finish.

Our Clients

Some companies we’ve been fortunate to work with.
Bayer Healthcare Logo
Carmex Logo
Merck Logo
Perrigo Logo
Sanofi Logo
USP Zdrowie Logo
TruSkin Logo
PROFOOT Logo
PLX Pharma Logo
PLX Pharma Logo
Randob Labs Logo
AstraZeneca Logo
Panasonic Logo
Avrio Health Logo
Juggernaut Capital Partners Logo
HRA Pharma Logo
Hylands Logo

The GGB Team

Meet the people behind your next project.

Terri Goldstein

Terri Goldstein

CEO + Founder

Claudia Arisso

Claudia Arisso

Co-Creative Director + Advisor

Joe Cuticone Headshot

Joe Cuticone

Co-Creative Director + Advisor

Carl Andress

Carl Andress

Managing Director + Advisor

Felicia Bompane

Felicia Bompane

Brand Strategy Advisor

Tom Conti

Tom Conti

Production Advisor
Guy Conti Art & Design

Carson Ahlman Headshot

Carson Ahlman

Industrial Design Advisor
Carson Ahlman Design

Bobby Bolker Headshot

Bobby Bolker

Digital + UX Advisor

Catherine Oaks

Metaverse Marketing Advisor
SliiceXR

Catherine Oaks

Metaverse Marketing Advisor
SliiceXR

Joseph Gioconda

Joseph Gioconda

IP Advisor
Gioconda Law

Dr. Cynthia Weinman

Research Director
Weinman Schnee Morais

Matt Poli

Matt Poli

E-commerce Advisor
Conduit Brands

Michael Southworth

Michael Southworth

Amazon Advisor
Elemerce

Julie McPeek

Julie McPeek

Consumer Insight Advisor
Provisor Marketing

Susan Levy

Susan Levy

Rx-to-OTC Switch/Telehealth
FDA Regulatory Advisor
Susan B. Levy Consulting

Laura Wade

Laura Wade

Global Brands Advisor
1HQ

Mark Prus

Mark Prus

Naming Advisor
NameFlash

Danny Schrager

Danny Schrager

Sustainability Advisor
Geared for Green

Mark Prus

Mark Prus

Naming Advisor
NameFlash

Danny Schrager

Danny Schrager

Sustainability Advisor
Geared for Green