A longtime member of Feeding America with roots in its Long Island community, Island Harvest sought to reinvent their identity at a time of exciting growth—and a time of unprecedented need. The organization is not just involved in hunger relief but offers an array of programs and services aimed at building up healthy, thriving communities. GGB brought Island Harvest’s vision to life through a brand symbol that features a rainbow of hearty, fresh, and colorful produce. Combined with the positioning statement “Nourishing Long Island’s Future,” the new identity is firmly planted into the organization’s vision moving forward.