Age Advantage Labs wished for a premium brand image to signal their five proprietary skin solution formulas, set to cater to the professional sector. It was key to differentiate between formulas for both esthetician and client via immediate callouts to the ingredients and benefits as the first hierarchy of read. As the DermMedix line continues to add innovative offerings, the formula symbols can become extrapolated as core identifiers, in order to successfully launch future offerings in the five key segments. Now, the graphics clearly communicate the skin issue to be fixed in an intuitive manner that pleases both the eye and the skin.