Aqua Net —

A beloved legacy brand redesigned for massive staying power.

The Project

To bring Aqua Net back to its hey-day status, GGB looked for the former brand equities lodged in the recesses and forefronts of consumer minds. From this historical reveal, the iconic logo, net graphic, and “all-weather” positioning were reclaimed. The circular seal was designed to highlight the positioning and an aspirational silhouette serves as a strong billboard device. Aqua Net’s new, bold look now speaks to new consumers while retaining brand loyalists.
Aqua Net Woman Illustration
Aqua Net New Look Badge
Agua Net Legacy Brand
Aqua Net All Weather Badge

Before GGB

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