Plan B —

A historic Rx-to-OTC Switch sets a gold standard for package design.

The Project

First released in 1995, Plan B received the Goldstein Group Branding treatment with a carton designed to be intuitive to consumers and contain all necessary copy mandates. The enduring presence of the purple and green logo validates GGB’s strategic choices behind this first-of-it’s-kind brand design.
Plan B Package Design
Plan B Package Drawings
Plan B Structure Mockups
Plan B Front Panel

Related Work

My After Plan

My After Plan