Sweet Rewards – MoonPie Brand Packaging

Chattanooga Bakery, which makes MoonPie marshmallow cookie sandwiches, has seen the brand enjoy terrific sales growth— even during the recession.

Shelf Impact Explained in 4 Steps

Today’s retail environment is unlike any we have ever experienced. It is almost impossible for individual products to have shelf impact.

Luden’s – Lessons of History

Luden’s package design mines the past to rediscover the brand’s unique sweet spot on the line between medicine and candy.

The ACT of Making a Brand Iconic

GGB’s approach to resuscitating the ACT brand saw base research in several markets ancillary to oral care yield very unique and specific results.

Battling Brand Malpractice

Terri Goldstein dives into why the economy has spurred retailers to use private labels over national brands, but at what cost?

Brand Nostalgia

Relying on brand nostalgia sounds deceptively simple, but packaging a classic brand is difficult to carry out with any measure of success.