Aleric Case History —
Function meets beauty in a global Rx-to-OTC Switch.
A Polish Positioning Speaks a
Phase 1 Concepts
Structure with Purpose
Lovingly nicknamed “the theater,” the carton design developed for Aleric Spray features unfolding front panels that provide an arresting stage and allow the pharmacist to show and explain the product.
I selected GGB to create the brand re-stage of my largest brand in Poland, as well as our corporate identity, because of their unique branding techniques and on-target creative which have revolutionized the way we view the connection between brands and consumers. I respect the firm and the outcome, which has delivered a measurable ROI, quantified via research and awareness.
CEO, USP Zdrowie