The new Starkey Hearing Technologies was designed with our proprietary Shelf Sight Sequence™ using consumer’s visual cues in order of their sequence of cognition. Each color, shape, symbol, and word was created with distinction, prominence, and ownability in mind. A strong deep purple was assigned as the base color due to the over-saturation of blue in the category. Jewel-toned messaging bars clearly differentiate among offerings and build a strong shelf strategy. With the strategic design expertise of GGB and the savvy brand strategy of our Starkey partner Altus, Starkey stands head, shoulders and ears above the competition.