When Balmex’s Adult Care line was in need of a new strategic vision, GGB took a comprehensive approach toward reinvigorating a sensitive category. The team focused on combining the energy of an on-the-go user with clinical trustworthiness, and new products were successfully introduced into the incontinence category that responded to consumers’ unique needs and routines. Combined with the original offerings, the refreshed line stands proudly on shelf as a total solution. The result? A line that strategically conveys not just care but confidence.