PROcure—a first-of-its-kind line of first aid products that blends proven active ingredients with unique botanicals—has been revolutionized through GGB’s proven strategic eye. Inspired by the PROcure mantra “wonders of nature and the wisdom of science,” the brand package now communicates both its natural position and its scientific efficacy. By elevating the brand’s equities and highlighting its unique point of difference, PROcure has gone from forgotten and recessive on shelf to a standout brand.