My After Plan —
A NDA market launch success for an offering that promotes peace of mind.
My After Plan is a unique option in emergency contraception—it’s the first to include both a single Levonorgestrel 1.5mg tablet and a follow-up at-home pregnancy test kit, all in one purchase. Both the duality of the product and the trustworthy care are reflected in the final design, from the duo-toned brand symbol to the fresh, uplifting palette. Category consumers require emergency contraceptive brands to offer maximum efficacy while speaking to their personal ideals, and My After Plan is the personable solution that ensures all bases are covered.