Lypsyl —

Generating brand buzz after a century on shelf.

The Project

After being on the market for over 100 years, Lypsyl tasked GGB to revitalize the brand and reinvent their shelf strategy. In order to gain new followers while maintaining their loyal consumer base, the brand’s key equities of the honeycomb and the bee were refined to a lighter, natural, and more therapeutic visual positioning. “Swedish Moisturelock” provides a tangible reason-to-believe, and the new names “Bee Smooth” and “Bee Protected” add a quirky appeal to a fun, approachable product.
Lypsyl Lip Balm Mint Package Design
Lypsyl Lip Balm Vanilla Plum Package Design
Lypsyl Lip Balm HoneyBerry Package Design
Lypsyl Lip Balm Swedish Moisture Lock
Lypsyl Lip Balm Before GGB

Before GGB

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