For a household name in lip care, high-impact brand design.
Stocked among fierce competitors, Carmex Multi-Symptom Cold Sore Treatment had to work hard to step above the pack. When restaging the brand’s package, Goldstein Group Branding’s first target was its architecture. The proprietary shield design connotes strength and protection while billboarding the brand on shelf. This redesign represented a groundbreaking collaboration between GGB’s departments and our green initiatives—the new structure utilizes a fraction of the plastic of previous iterations and showcases innovative printing abilities. Printed on a sustainable foil, Carmex Multi-Symptom outshines the competition.