GGB’s success in revitalizing Crystal,  the world’s leading natural mineral deodorant, meant accessing our many skill sets and making sure they worked together synergistically. Smart structural thinking led to a distinctive blow-molded bottle designed to keep from tipping over on shelf, while retaining the same footprint – as well as securing a larger PDP. A patented crystalized cap, also created by GGB, adds a touch of luxury. A color-coded floral motif aligns and identifies all scents. An arrow symbol to indicate “24-hour” protection helps the brand stack up against the competition on-shelf.