Bayer —

“The Wonder Drug” gets a dose of heart-healthy visual branding.

The Project

Bayer’s instantly recognizable logo continues to live into its iconic brown and gold color palette, while GGB has repeatedly contemporized the letterforms in order to stay relevant in the minds of consumers and not look like old product on shelf. The most recent letterforms designed by GGB reflect the dimensional, dynamic movement of the packaging. The result is a logo that seems almost lit from within and full of vitality—everything the brand wishes the consumer to feel and to become.

Bayer Aspirin Logo Timeline
America's #1 Aspirin Brand
Bayer Aspirin Logo
Bayer EKG Heart Graphic

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