Designing Women’s Cosmetic & Personal Care Packaging

Cosmetics Design checked in with Terri Goldstein to get this expert’s take on how to create personal care packaging that reliably sells.

Building Better Creative Briefs

Read Terri Goldstein’s latest article from Package Design Magazine about creative briefs, RFP’s and how to produce a winning proposal.

Cracking the Consumer Code

Terri Goldstein explains how to use neuroscience and smart package design to jumpstart the consumer experience and immediately increase your ROI.

Cup of Moe-Joe

Read our latest Brand Packaging Magazine cover story and learn how Hills Bros. sales are up 20% in 6 months’ time.

Triple Threat Packaging for Carmex Cold Sore Treatment

Carmex Cold Sore Treatment, was recently named a 2015 “Product of the Year” winner in the Specialty Skin Treatment category.

Brand Malpractice

Read Terri Goldstein’s article from Brand Packaging Magazine about learning how to protect your brand against private label copycats.

Hope Gel – Hope in Haiti

Inside this pouch, a mother has heard, there is something like a miracle—one that will help her 1-year-old boy to live another day.

Aqua Net Brand Packaging

Goldstein Group Branding looks at Aqua Net’s brand packaging history to reinvigorate the brand and bring back its iconic status.

Packaging Guru Proves What’s on the Outside Counts—and Sells

With nods to a product’s past, packaging guru Terri Goldstein of Goldstein Group Branding helps to reinvent brands for the future.

Retro Smart!

62 percent of Americans wish that more brands would bring back versions of their product designs as they were offered years ago.