MoonPie —

A packaging restage with out-of-this-world sales.

The Project

How do you make a beloved brand stand out from the crowd? This was the challenge our friends at MoonPie asked us to solve. GGB introduced a dark, indulgent blue as the brand’s core identifier and created an out-of-this-world brand style that evolved MoonPie’s iconic logo, while designing a creamy and dreamy universe for the brand to live in. The final results have sales over the moon!
MoonPie Package Design
MoonPie Logo
MoonPie Original Badge Design
MoonPie Marshmallow Sandwich Rendering
MoonPie Before GGB

Before GGB

Related Work