A packaging restage with out-of-this-world sales.
How do you make a beloved brand stand out from the crowd? This was the challenge our friends at MoonPie asked us to solve. GGB introduced a dark, indulgent blue as the brand’s core identifier and created an out-of-this-world brand style that evolved MoonPie’s iconic logo, while designing a creamy and dreamy universe for the brand to live in. The final results have sales over the moon!