Aqua Net —
A beloved legacy brand redesigned for massive staying power.
To bring Aqua Net back to its hey-day status, GGB looked for the former brand equities lodged in the recesses and forefronts of consumer minds. From this historical reveal, the iconic logo, net graphic, and “all-weather” positioning were reclaimed. The circular seal was designed to highlight the positioning and an aspirational silhouette serves as a strong billboard device. Aqua Net’s new, bold look now speaks to new consumers while retaining brand loyalists.