Ronzoni —

Legacy know-how to refresh the shelf.

The Project

When one of the most well-known brands of pasta came to Goldstein Group for a much needed brand restage, we knew we couldn’t just serve them up any old leftovers—we needed a hot new take on everyone’s favorite dish. Tapping into our legacy brand expertise, we used consistency in color, typography and informational hierarchy so that the line felt freshened, but consumers wouldn’t view the new look as an impasta.
Ronzoni Rotini Package Design
Ronzoni Spaghetti Package Design
Ronzoni Before GGB

Before GGB

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