Finacea Foam —
A calm, light, and airy identity for a soothing prescription.
Finacea Foam is a prescription medication used to treat Rosacea, soothing redness and irritation in a gentle topical foam delivery. Color and symbol played a prominent role in the design of this Rx logo, an arena in which both consumers and regulatory agencies mandate that simplicity is key. The use of teal cues to both clarity and efficacy, while periwinkle blue signals to soothing care. These converge in the brand symbol, a dollop of foam that looks lighter than air and won’t wreak havoc on sensitive skin that needs serious care.