Transforming consumer insights into arresting package design.
Working with the team at Taro Pharmaceuticals on their FeverAll brand of acetaminophen suppositories, GGB built messaging platforms, icons, graphic architectures and customized research programs that were used to test a variety of new ideas and positions. In research, we spoke to moms about their perceptions of the product and realized how messaging would be key in order for the brand to stand out in a crowded, confusing category. A fifth panel and a series of new callouts were incorporated into an updated design aesthetic that emphasized safety and convenience. The result helped moms find FeverAll faster and understand the product benefits more clearly.