Bronkaid —

Breathing new life into a major over-the-counter brand.

The Project

Bronkaid needed to communicate its key reason to believe: it is the strongest formula available in a single caplet dose. With a relevant and updated visual positioning, GGB developed a blue cross built into the contemporary logotype to serve as a seamless efficacy cue. The brand architecture was recreated to house both a usage icon and the caduceus for reassurance, as the core identifiers of red, white, and blue were reinterpreted for shelf vibrancy.

Bronkaid Logo
Bronkaid Strongest Formula Available Badge
Bronkaid Before GGB

Before GGB

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