Balmex Baby —

Strategic findings inform mom’s soothing go-to.

The Project

Restaging this heritage brand for the third time was a welcome challenge for GGB. Focusing not just on the product’s claims but on the emotional end benefits appealed to Millennial moms and was key in carving out space for a refreshed brand. These new findings, both strategic and visual, led to a design with a strong shelf presence and a gentle touch.

Balmex Baby Tube Package Design
Balmex Baby Logo
Balmex Baby Pediatrician Recommended Badge
Balmex Baby Elephants

Before GGB

Related Work